What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your…
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The Lede Podcast
The Lede is a regular, short-form broadcast hosted by Copyblogger Media's VP of Marketing Jerod Morris and Chief Copywriter Demian Farnworth. The goal of each episode is to provide specific, actionable advice about copywriting, content marketing, email marketing, conversion optimization, and much more.
Click to subscribe to The Lede on iTunes, or scroll through the archives below and listen right here on the site.
Dan Pink on How to Succeed in the New Era of Selling
Here’s How to Answer the Most Important Question in Life (and Make a Living from It)
Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate
How to Learn from Your Successes
How to Learn From Your Mistakes
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Lessons Learned from Conducting Two Monster Audience Surveys
You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying…
Adaptive Content: A Trend to Pay Attention to in 2015
The Most Important Lessons You Should Have Learned in 2014
Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy
How Empathy Maps Help You Speak Directly to the Hearts of Your Audience